Pujo’r Bumper Offer: The GST Cut on TVs & ACs is Your Early Durga Puja Gift!
The air is already thick with the scent of shiuli flowers and the anticipation of Dhaker taan. As Kolkata gears up for its biggest celebration, Durga Puja, there’s a new reason to smile. The GST Council has just delivered a game-changing ‘puja special’—a significant cut in the GST rates on big-ticket electronics like air conditioners and large-screen televisions.
For a city that loves its art, culture, and especially, its grand celebrations, this move is a perfect prelude to the festivities. It’s not just a tax cut; it’s a financial relief that will help Kolkatans make their homes more comfortable and inviting for friends and family during the pandal-hopping season.
Why This GST Cut is a Pujo Bonanza
Kolkata’s summers are famously humid, and a reliable air conditioner is no longer a luxury, but a necessity. Similarly, a new, bigger television is a must-have for catching the latest Bengali movies and enjoying the festive season with a cinematic experience right at home.
Until now, these ‘essentials’ were taxed at a hefty 28%. But in a move that feels like an early Durga Puja blessing, the GST on ACs and large TVs (over 32 inches) has been reduced to 18%. This translates to a direct and immediate saving of thousands of rupees on your next purchase.
Cool Pujo, Hot Deals
With the GST rate on ACs dropping, you can finally beat the “bhaapsha gorom” (suffocating heat) and enjoy a cool, comfortable environment while you host guests or take a break from the festivities. Brands are expected to pass on the benefits, with prices dropping by up to ₹4,000.
The Big-Screen Pandal Experience
Imagine watching the latest blockbusters or the Durga Puja inauguration on a brand-new, large-screen smart TV. The tax cut on TVs over 32 inches makes upgrading your home entertainment system more affordable than ever. We’re talking about savings of up to ₹2,500 on popular models.
A Timely Boost for Local Shoppers
This decision comes at the ideal time for the Kolkata Pujo shopping market, which sees a massive surge in consumer spending in the weeks leading up to Durga Puja. Local electronics stores in areas like Chandni Chowk, Gariahat, and Esplanade will be buzzing with shoppers looking to take advantage of these new, lower prices.
Encouraging Upgrades
This isn’t just about buying new; it’s about upgrading. With prices coming down, more people will be encouraged to switch from older, less efficient appliances to new, energy-saving models. This is not only a benefit to your wallet in the long run but also a step towards a more sustainable city.
Final Thoughts
The GST rate cut is a significant push for consumer sentiment, and it’s expected to create a wave of excitement in the market. Retailers are already preparing for a surge in demand, with many set to announce their own special “Puja offers” on top of the tax reduction.
So, if a new AC or a large-screen TV was on your pre-Pujo shopping list, the time to buy has never been better. Head to your favorite electronics store and get ready to celebrate this Durga Puja with a home that’s not only filled with warmth and laughter, but also with the latest technology at an incredible price.
FAQs
The GST rate cut is effective from September 22, 2025. This means you will see the reduced prices reflecting in stores and on e-commerce sites from that date.
Industry experts estimate a price reduction of 7-8% on ACs and up to ₹4,000 on large-screen TVs. The exact saving will depend on the brand, model, and screen size.
The GST rate cut from 28% to 18% applies to TV sets larger than 32 inches. TVs with a screen size of 32 inches and below already had an 18% GST rate and will remain unchanged.
Yes, the GST rate has also been reduced for other consumer durables like refrigerators, washing machines, and dishwashers, bringing them under the new 18% slab, which will make them cheaper as well.
Stores like Bhajanlal and major online retailers will pass on GST benefits.
Disclaimer
Specifications and features mentioned are based on information available as of September 2025 and are subject to official confirmation during the product launch. Product availability, features, and pricing may vary across regions and Bhajanlal outlets. Please check with your nearest Bhajanlal store or visit www.bhajanlal.com for the most updated information.
